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PRESS

THE K FAMILY TEAM: Your Partner in Luxury Brand Marketing

Full-Size Runway Samples, Colorways, and Material Variations for Maximum Impact.

Building upon our commitment to providing exceptional marketing samples, THE K FAMILY TEAM goes further by offering specialized services to create full-size runway and catwalk shoe samples, showcasing designs in different colorways, and crafting samples using various materials. This comprehensive approach ensures that your brand has all the necessary tools for impactful press outreach, stunning runway presentations, and effective buyer engagements.

1.Press and Media Outreach – Flawless Press Samples in Multiple Options:

  • Beyond Perfection: Offering Variety in Press Samples:To maximize press appeal and editorial coverage, THE K FAMILY TEAM can provide press samples in different colorways and even material variations. This allows magazines and online publications to showcase the breadth and depth of your collection.

  • Full-Size Press Samples for Accurate Representation:All press samples are produced in full model sizes, ensuring accurate visual representation for photography and editorial features. This eliminates any distortion or misrepresentation of the design that can sometimes occur with smaller, non-wearable samples.

  • Photography-Ready Quality in Every Variation:Whether it’s a different colorway or material, each press sample maintains our signature “photography-ready quality,” looking impeccable under studio lighting and highlighting the nuances of each variation.

  • Showcasing Material Expertise:Providing material samples within your press kits, alongside the press shoes, further emphasizes your brand’s commitment to luxury materials and allows editors to appreciate the tactile quality and craftsmanship firsthand.

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2.Fashion Week and Fashion Shows – Runway Samples in Full Size, Color, and Material Options):

  • Full-Size Runway Samples for Catwalk Impact:THE K FAMILY TEAM creates runway samples in full model sizes, ensuring perfect fit and movement on the catwalk. This is crucial for showcasing the shoes as they are intended to be worn and experienced.

  • Runway Collections in Multiple Colorways:To present a dynamic and visually rich runway show, we can produce your runway samples in different colorways. This allows you to showcase the versatility of your designs and create a more impactful presentation for your audience.

  • Material Exploration on the Runway:For designers who want to highlight their material innovation, we can create runway samples in various materials. This allows you to showcase how your designs translate across different textures and finishes, adding another layer of visual interest to your show.

  • Lightweight and Show-Optimized Construction:Runway samples, regardless of colorway or material, are optimized for lightweight construction and ease of movement for models, ensuring a smooth and professional runway presentation.

  • Rapid Production for Runway Demands:Our agile production process allows us to create full sets of runway samples, even with color and material variations, within the demanding timelines of fashion week preparations.

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3.Boutique and Buyer Presentations – Sales Samples with Color and Material Choices:

  • Sales Samples Showcasing Color and Material Options:To empower your sales team and provide buyers with a comprehensive view of your collection, THE K FAMILY TEAM can produce sales samples in key colorways and material options.

  • Full Size Sales Samples for Accurate Fit Assessment:Sales samples are provided in full sizes, allowing buyers to accurately assess fit and understand the sizing of your collection for their boutique or department store.

  • Production-Quality Samples in Every Variation:Each sales sample, whether showcasing a different color or material, is crafted to production-level quality, giving buyers confidence in the final product they will be ordering.

  • Organized Sample Sets for Buyer Convenience:We can organize sales samples into curated sets, showcasing colorway and material variations in a clear and professional manner for buyer presentations.

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4.Photography and Lookbooks – Samples Demonstrating Color and Material Range:

Moving from initial sketches to a manufacturable prototype requires translating the design into precise technical specifications. This crucial step involves:

  • Technical Drawings (Multi-View):Creating detailed technical drawings of the shoe from multiple angles (top, side, front, back, sole view). These drawings must include accurate measurements, proportions, and construction details.

  • Material Specifications (Detailed):Refining initial material preferences into precise specifications, including:

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In Summary:

THE K FAMILY TEAM goes beyond standard sample production, offering a comprehensive suite of sample services designed to maximize your brand’s marketing impact. By providing full-size runway samples, colorway variations, and material options across press, runway, and sales samples, we empower luxury footwear brands to present their collections in the most compelling and versatile way possible. We are your dedicated partner in not only manufacturing exceptional shoes but also in equipping your brand with the marketing assets needed to thrive in the competitive luxury market.

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